Being a Brand with a predominantly male customer base, Van Heusen couldn’t stay unaffected by the cricket craze prevalent across the nation every cricket season. Since IPL started in 2008, it meant lower walk-ins, lower sales and demotivated staff.
Ingenious Idea from Learning Manager
The Learning Manager, enabled with Wooqer, responded with the Van Heusen Premier League (VPL), a contest designed to convert this adverse situation into an opportunity.
Leveraging multiple facets of the Wooqer platform, the team started with an objective and went on to doing a great launch, disciplined communication and continuous evolution.
Idea to Execution with Wooqer
The contest was kick-started with a video announcement and a news headline on Wooqer to ensure visibility for the entire network. Each day 4 teams played against each other for the highest target achievement and also got points, or runs for crossing certain benchmarks.